MetaMask

What started it?

Working on MetaMask during 2024–2026 honestly felt like trying to rebuild a spaceship while it was already flying. The rebrand from Wolf Ollins was postponed, and it was decided to operate in this weird in-between phase: part old MetaMask, part future MetaMask, part experimental Frankenstein monster somewhere in the middle.

But weirdly, that’s also what made it exciting. Campaigns still had to launch. Products still had to ship. The card rollout happened. New motion systems had to exist before the official brand even fully existed. We were figuring out how the future MetaMask should move, feel, animate, and speak while actively building it in public.

This period pushed me far beyond pure graphic design and my role evolved across multiple disciplines: campaign creative direction, motion design systems, illustration art direction, product storytelling, UI animation, operationalizing new brand assets into scalable workflows. production management, and collaborating across internal teams and external studios.

Works

Art direction
Branding
Illustration
Motion

Summer 2024 – More With MetaMask Campaign

Abstract

“More With MetaMask” was launched ahead of the official MetaMask rebrand to reinforce why MetaMask remained one of the leading crypto wallets in Web3. The campaign highlighted the product’s core strengths — powerful, configurable, and secure — through a vibrant visual system designed to stand apart from the existing brand while setting the stage for a new creative direction.

Approach

The campaign embraced a fun, groovy, and expressive visual identity built around swirly gradients, morphing blocks, bold typography, and layered patterns.

Because the campaign needed to scale quickly across multiple touchpoints, we focused heavily on building a strong modular system that allowed assets to be produced rapidly while maintaining consistency.

Initially launched in summer 2024, the campaign later received a refreshed visual pass in the fall to extend momentum and adapt the evolving MetaMask direction.

Creative Director: Alex Lumain
Lead Designer: Orion Currier
Junior Designer: Annette Hui

More With MetaMask visual - powerful secure configurable

Winter 2024 – MetaMask Card

Abstract

The launch of the MetaMask Card marked a major step toward bridging Web3 and everyday commerce — allowing users to spend crypto assets directly in the real world while maintaining self-custody. Initially launched across Europe, the UK, and Switzerland before expanding into the US and Latin America, the campaign positioned MetaMask as more than a wallet: a tool for extending financial freedom beyond Web3-native environments.

Please do appreciate this teaser that was realized WITHIN A WEEK from concept to finish.

Approach

The MetaMask Card campaign was developed using the final iteration of the legacy MetaMask brand system before the official 2025 rebrand rollout.

Visually, the campaign leaned into a flatter and more illustrative direction that MetaMask was exploring at the time — featuring bold plain colors, outlined graphics, and occasional isometric compositions.

Some executions also drew inspiration from playful arcade-like visual languages, reminiscent of Dave Arcade who had worked with us on another MetaMask campaign, helping make crypto spending feel approachable, tangible, and culturally relevant.

As the launch expanded internationally into the US and Latin America, additional campaigns such as the #CryptoHolidayChallenge introduced a stronger community-driven dimension, encouraging users to share real-life experiences using the card and helping connect on-chain culture with everyday commerce.This campaign ultimately became one of the final major expressions of the original MetaMask visual era before the full rollout of the new identity system in 2025.

Creative Director: Craig Wong
Art direction, Design and Motion: Orion Currier

Early 2025 – Transition Phase

Abstract

Following the MetaMask Card rollout, the brand entered a transitional creative phase before leading up to the full rebrand launch. During this period, campaigns focused on increasing engagement with MetaMask’s expanding ecosystem of products and features through sweepstakes, activations, and incentive-driven experiences across both European and American markets.

Approach

This transitional period became a unique creative playground where the legacy MetaMask identity slowly began stretching toward its future evolution.

The objective was to encourage users to actively engage with MetaMask products — whether through using the card, exploring wallet features, or interacting with new on-chain possibilities — while maintaining momentum ahead of the official rebrand rollout. Sweepstakes campaigns, social activations, and product-focused initiatives helped create a more playful and participatory relationship with the ecosystem.

Visually, this era operated in a deliberate (dare I say weird?) in-between space: existing brand assets were pushed further through experimentation in motion, composition, typography, and graphic systems, gradually laying the groundwork for the next generation of MetaMask’s identity.

‍Creative Direction: Craig Wong, Nick Nelson
Concepting: Creative Team
Lead Designer: Tsvetan Mitev
Design and Motion: Orion Currier

Spring 2025 – Full Rebrand Rollout

Abstract

April 2025 marked the official rollout of MetaMask’s new visual identity developed by Wolff Olins. Featuring a redesigned fox, updated typography, polygonal graphic systems, expanded colors, and a new illustration universe, the rebrand established the foundation for a more expressive, scalable, and emotionally driven MetaMask ecosystem.

Illustration System Expansion

As the new MetaMask identity rolled out, it quickly became necessary to evolve the illustration system into something more cohesive, scalable, and product-friendly.

The initial illustration bank provided for the rebrand featured strong standalone visuals, but many assets felt inconsistent when used together and were often too complex for UI-heavy applications.

To refine the system, I art directed a simplification process focused on identifying the core essence of the illustration style. Starting from a curated selection of illustrations that already felt visually cohesive, I expanded the system by creating new assets in Cinema4D with a stronger emphasis on:
- readability;
- modularity
- reduced abstraction
- UI compatibility.

The updated approach simplified color usage, reduced visual noise, and established clearer relationships between textures, lighting, and forms. This allowed the illustrations to scale more effectively across product interfaces, educational content, marketing assets, and motion work while remaining aligned with the broader MetaMask identity. All were produced in C4D.

Creative Director: Craig Wong
Art direction and Design: Orion Currier

Solana Dance Party

The project was developed under an extremely condensed two-month production timeline.

After early brainstorming sessions with the team, I led the creative direction of the piece — building the storyboard, defining the visual language, creating styleframes, and managing the overall composition and animation direction.

Senior Motion Designer Cristobal Infante handled much of the advanced rigging and dance animation work, while I focused on integrating the performances into cohesive compositions that felt energetic, expressive, and unmistakably MetaMask.

The project became an opportunity to fully push the new visual system into a motion-first world, bringing Kota Yamaji's characters and its vibrant environments to life into a fast-paced celebratory film.

Creative Directors: Craig Wong, Nick Nelson
Art direction and Design: Orion Currier
Fellow Designer: Tsvetan Mitev
Motion Design: Cirstobal Infante, Orion Currier

Prediction and Trade

To support the launch of MetaMask’s Prediction Markets and Trade features, we collaborated with Blow Studio to create large-scale campaign films expanding the cinematic potential of the new MetaMask identity.

Creative Directors: Craig Wong, Nick Nelson
Concepts: Creative Team
Storyboard: Orion Currier
Motion Design: Blow Studio